Direct Mail Marketing Lead

Job Summary

Direct Mail Marketing Lead, responsible for leading the strategy and execution of a direct mail program to drive customer acquisition and growth, working full-time in a remote setting.

Key Responsibilities

• Define and lead the direct mail strategy, including targeting, offer design, and testing roadmap
• Partner with credit to ensure profitable customer acquisition through direct mail campaigns
• Design and execute structured tests to continuously improve campaign performance

Required Qualifications

• Hands-on experience running direct mail for lending products, preferably credit cards
• Proficiency in SQL and Python for analyzing performance metrics
• Understanding of prescreened acquisition strategies and marketing-credit policy intersection
• Highly autonomous with strong organizational skills for end-to-end channel execution
• Results-focused mindset with a strong inclination towards experimentation and measurable outcomes