Direct Marketing Analyst

Job Summary

A company is looking for a Direct Marketing Analyst in the United States (Remote).

Key Responsibilities:

• Manage lifecycle communications, execution, and analysis to drive business growth
• Collaborate with various teams to support strategic approaches on segmentation and targeting
• Optimize campaigns through A/B and multivariate tests to gain insights into customer behavior

Required Qualifications:

• 2-4 years of relevant experience in marketing automation, digital, email, or lifecycle marketing
• Demonstrated experience in orchestrating multichannel marketing campaigns through email and SMS
• Strong creative and copywriting/proofing skills
• Excellent organizational skills and good time management
• Familiarity with Salesforce and email automation tools is a plus