Direct Marketing Program Manager

Job Summary

Managing marketing programs for term life, travel accident, and guaranteed issue whole life products, the full-time Direct Marketing Program Manager will develop strategies, analyze customer segments, and execute multi-channel marketing campaigns in a remote environment.

Key responsibilities

• Conduct customer segment analysis to identify demographics and behaviors
• Develop and implement targeted marketing strategies in collaboration with cross-functional teams
• Establish KPIs and analyze campaign performance to recommend improvements

Required qualifications

• Bachelor's degree in marketing, business, or a related field preferred
• 5+ years of proven experience in relevant marketing roles
• Insurance marketing experience is a plus
• Strong analytical skills for interpreting quantitative and qualitative data
• Experience with direct mail and digital marketing channels