Direct Response Copywriter

Job Summary

A company is looking for a Direct Response Copywriter.

Key Responsibilities

• Write and optimize conversion-driven copy for various channels including paid media, email/SMS, and landing pages
• Develop high-performing hooks and messaging frameworks while collaborating with creative and media teams
• Conduct copy testing and optimization to improve performance metrics based on data analysis

Required Qualifications

• 3+ years of direct response copywriting experience, preferably in DTC or performance marketing
• Proven track record of writing copy that drives measurable results
• Deep understanding of customer psychology, offers, and urgency
• Experience working with paid media and creative teams
• Comfort using performance data to inform copy decisions