Direct Response Copywriter

Job Summary

To enhance website conversion rates, an experienced Direct Response Copywriter will work remotely on a contracted basis to rewrite key landing and service pages for a WordPress support and maintenance company, focusing on compelling, action-driven content.

Key responsibilities

• Rewrite a price-forward landing page for the Website Rebuild service aimed at converting cold ad traffic into booked calls
• Create three additional service pages for Website Rebuild, Redesign, and the agency partner program once the landing page is live
• Manage each page as a separate project with distinct fees and deliverables

Required qualifications

• Proven experience in direct response copywriting with a focus on conversion-driven content
• Demonstrated success in past projects with measurable conversion results, such as before-and-after metrics
• Experience writing for B2B or service-oriented businesses
• Ability to price projects appropriately and justify the value of each page
• A portfolio showcasing response-driven pages rather than general content or blog posts