Direct Response Manager

Job Summary

To develop and manage a comprehensive fundraising and engagement program, the full-time Direct Response Manager will work remotely to grow annual support from donors giving below $1,000, collaborating with marketing agencies and internal partners to implement effective campaigns and strategies.

Key responsibilities

• Lead the planning and execution of fundraising campaigns targeting low-level donors, including monthly giving and digital advocacy efforts
• Manage relationships with external vendors and oversee the quality assurance of digital marketing content prior to launch
• Analyze campaign performance metrics and optimize strategies based on data insights to enhance donor engagement and fundraising outcomes

Required qualifications

• Undergraduate degree required
• Minimum of 5 years of experience in direct response fundraising at a non-profit or marketing agency
• Demonstrated experience with email marketing, list building, and multi-channel donor experiences
• Proficiency with CRMs and donation processing platforms, including Salesforce and Engaging Networks
• Ability to work collaboratively in a remote environment and manage multiple priorities effectively