Direct Response Media Senior Marketing Manager

Job Summary

A company is looking for a Sr Marketing Manager, Direct Response Media with a focus on Paid Search strategy and management.

Key Responsibilities:

• Lead and manage the Paid Search Channel, including targeting, content, and experimentation strategies
• Optimize and manage paid search channels across all lines of business, coordinating with internal partners to drive incremental growth
• Develop and implement an experimentation roadmap, ensuring robust tracking and measurement

Qualifications:

• 7+ years of relevant work experience in paid media
• Proven experience in managing a paid media direct response channel, end to end
• Expertise in data analytics
• Strategic critical thinker and problem solver
• Strong project management skills with the ability to multitask and manage cross-channel marketing projects