Director of Account-Based Marketing

Job Summary

A company is looking for a Director of Account-Based Marketing (Remote).

Key Responsibilities

• Develop and execute a comprehensive account-based marketing (ABM) strategy targeting high-value accounts
• Collaborate with Sales and Marketing teams to create personalized marketing campaigns and content
• Measure and optimize ABM performance metrics to drive pipeline and revenue growth

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA or ABM certification is a plus
• 10+ years of B2B marketing experience, with at least 3 years focused on ABM strategy and execution
• Proven experience in building and scaling ABM programs that generate pipeline and revenue
• Strong leadership and team management skills
• Familiarity with CRM and marketing automation tools, as well as ABM and intent data platforms