Director of Acquisition

Job Summary

A company is looking for a Director of Acquisition to lead customer growth for a DTC brand.

Key Responsibilities

• Own acquisition strategy and execution across paid, owned, and organic channels
• Manage budget allocation for over $100M annual paid media spend with performance accountability
• Develop creative strategies that drive sales for products and bundles

Required Qualifications

• 10+ years in performance marketing or acquisition roles
• Proven experience scaling direct response products with $50M+ annual ad spend
• Strong creative strategy skills and experience with AI tools for performance improvement
• Hands-on experience building and optimizing marketing funnels
• Experience leading a team of senior growth or performance managers