Director of Acquisition
Job Summary
Seeking a results-driven Director of Acquisition to manage Meta and TikTok as key channels for growth, this full-time remote position will oversee campaign strategies, optimize bidding models, and analyze performance metrics to drive customer acquisition effectively.
Key responsibilities
- Own and scale paid social programs on Meta and TikTok, including strategy and creative testing
- Direct media buying efforts and collaborate with agencies to optimize campaign structures for profitability
- Analyze customer acquisition costs and retention metrics to align strategies with high Customer Lifetime Value cohorts
Required qualifications
- Proven experience scaling paid social budgets to multi-million dollar levels in a high-growth DTC e-commerce or subscription brand
- Deep technical expertise in Meta Ads Manager and TikTok Ads Manager
- Strong understanding of CPG unit economics, including subscriptions and repeat purchase behavior
- Experience in managing cross-functional teams, including agencies, media buyers, and creative personnel
- 6-10+ years of experience in performance or paid social marketing
Complete Job Description
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