Director of Acquisition Marketing

Job Summary

A company is looking for a Director of Acquisition Marketing to lead customer growth initiatives.

Key Responsibilities

• Own and scale customer acquisition across various channels, optimizing for efficient CAC and long-term value
• Drive mobile app acquisition strategy and improve conversion across the mobile acquisition funnel
• Establish a high-performance experimentation engine and strengthen measurement and attribution frameworks

Required Qualifications

• 8+ years of experience in performance or growth marketing
• Proven experience in multi-channel acquisition strategy, including mobile app marketing
• Demonstrated success in improving CAC efficiency and scaling acquisitions
• Experience leading cross-functional initiatives with Product, Data, and Creative teams
• Experience managing agency relationships and internal marketing teams