Director of Acquisition Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Director of Acquisition Marketing, responsible for owning the global acquisition strategy and performance, driving sustainable customer growth, and leading the Acquisition Marketing team.

Key responsibilities

• Manage and optimize the full-funnel acquisition strategy across various channels, including DTC, Amazon, and retail
• Collaborate with the Marketing Analytics team to drive incrementality testing and apply insights to enhance campaign effectiveness
• Lead and develop the Acquisition Marketing team, fostering a high-performance culture and improving operational systems

Required qualifications

• Proven experience in performance marketing with a strong understanding of media planning and buying, particularly on platforms like Meta and Google
• Demonstrated ability to build and lead high-performing marketing teams
• Fluency in marketing metrics such as Gross Margin, Contribution Margin, and Customer Lifetime Value
• Experience in both agency and client-side environments, particularly in growth marketing roles
• Strong skills in collaborating with cross-functional teams to align global and local marketing efforts