Director of Advertising

Job Summary

A company is looking for a Director of Advertising.

Key Responsibilities:

• Lead B2C and B2B performance marketing strategies, defining budgets and KPIs for user acquisition and growth
• Collaborate with marketing teams to develop brand positioning and awareness strategies for paid advertising
• Plan, execute, and optimize performance marketing campaigns across various channels

Required Qualifications:

• Bachelor's degree in Marketing, Advertising, Data Analytics, or equivalent
• 10 years of experience in performance marketing with a focus on user acquisition and ROI optimization
• Deep experience managing campaigns across paid search, display advertising, social media, and affiliate marketing
• Strong analytical skills with experience in performance measurement and optimization
• Proficiency in performance marketing tools and platforms, such as Google Ads and Facebook Ads