Director of Advisor Marketing

Job Summary

A company is looking for a Director of Advisor Marketing to lead its B2B marketing initiatives.

Key Responsibilities

• Own advisor pipeline growth targets tied to revenue outcomes
• Design and oversee multi-channel acquisition strategy including paid, LinkedIn, and outbound efforts
• Develop scalable partner enablement assets and manage end-to-end webinar strategy

Required Qualifications

• 5-10+ years of marketing experience targeting RIAs, broker-dealers, or fintech for financial advisors
• Strong understanding of advisor psychology and buying cycles
• Proficiency in B2B performance marketing fundamentals
• Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Quantitative orientation with ability to analyze attribution and funnel metrics