Director of Analytics Marketing Technology

Location: Remote
Compensation: Salary
Staff Reviewed: Thu, Jul 11, 2024
This job expires in: 29 days

Job Summary

A company is looking for a Director of Analytics, Marketing Technology.

Key Responsibilities:
  • Design and implement scalable martech solutions for D2C growth strategies
  • Analyze marketing performance using statistical techniques and machine learning models
  • Lead a team of data scientists in executing marketing initiatives and providing analytical support

Required Qualifications:
  • 6+ years of experience in marketing analytics, data architecture, or related roles
  • Proficiency in SQL, Python, R, or other programming languages for data analysis
  • Bachelor's degree in Marketing, Data Science, Statistics, Computer Science, or related field; Master's degree preferred
  • Experience with MMP, Media Mix Modeling, and conversion rate optimization
  • Familiarity with marketing automation platforms and CRM systems

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