Director of Athlete Activation Analytics

Job Summary

Leading a team of analytics professionals, the full-time remote Director of Athlete Activation Analytics will manage enterprise strategies to deliver impactful insights and analytics that drive customer acquisition, engagement, and loyalty across various channels.

Key responsibilities

• Define and operationalize metrics for customer activation and lifecycle management, identifying friction points and providing data-driven recommendations
• Collaborate with CRM and loyalty teams to measure and optimize campaigns, evaluate loyalty programs, and develop insights on customer lifetime value
• Lead the development of customer segmentation frameworks and propensity models to drive targeted activation strategies and improve engagement

Required qualifications

• 10+ years of experience in analytics or data science, with at least 5+ years in a leadership role
• Bachelor's Degree in a relevant field such as Statistics, Computer Science, or Business Analytics
• Strong experience with CRM systems, loyalty programs, and first-party identity data
• Proven track record in measuring and optimizing customer activation and retention strategies
• Advanced proficiency in SQL and experience with analytics tools such as Python/R and BI platforms