Director of Audience Activation

Job Summary

A company is looking for a Director of Audience Activation.

Key Responsibilities:

• Define and execute the strategic roadmap for the Audience Activation team to ensure growth and innovation
• Lead and mentor a team across various activation channels, fostering a high-performance culture
• Identify operational gaps and improve workflows for seamless execution from strategy to delivery

Qualifications:

• 7+ years of experience in omnichannel strategy and audience activation, with 5+ years in leadership roles
• Expertise in display, video, and audio activation channels, with knowledge of audience segmentation
• Proven ability to scale operational teams and implement automation processes
• Strong understanding of media platforms and data management ecosystems
• Experience in managing external vendors and building strategic partnerships