Director of Audience Activation

Job Summary

A company is looking for a Director of Audience Activation.

Key Responsibilities:

• Define and execute the strategic roadmap for the Audience Activation team, ensuring growth and alignment with agency goals
• Lead, mentor, and inspire a team across various activation channels while promoting a high-performance culture
• Oversee the performance and strategic use of activation platforms, ensuring best practices in campaign execution

Qualifications:

• 7+ years of experience in omnichannel strategy and audience activation, with 5+ years in a leadership role
• Deep expertise in display, video, and audio activation channels
• Proven track record of scaling operational teams and driving automation
• Strong understanding of media platforms and data management ecosystems
• Experience in managing external vendors and strategic partnerships