Director of Audience Insights

Job Summary

Leading strategic planning for Provider/B2C Audience insights, the full-time remote Director of Audience Insights will cultivate cross-functional partnerships, oversee major insight initiatives, and drive insight-led strategies to enhance consumer and provider experiences.

Key responsibilities:

• Lead enterprise-level strategic planning and develop frameworks for consumer growth and brand strategy
• Oversee governance of insight initiatives, balancing investment and resource allocation for market differentiation
• Mentor teams executing research and analytics programs, ensuring actionable outputs aligned with strategic imperatives

Required qualifications:

• 10+ years of experience in Provider/B2C marketing or audience strategy, preferably in healthcare or related industries
• Deep familiarity with performance metrics such as NPS and engagement metrics
• Demonstrated success in leading large-scale insights or experience transformation initiatives
• Proven ability to create compelling reports and presentations that translate insights into business strategy
• Strong strategic planning and cross-functional leadership skills with the ability to influence diverse stakeholders