Director of Audience Measurement

Job Summary

A company is looking for a Director, Audience and Measurement, Go-to-Market.

Key Responsibilities

• Develop and execute the go-to-market strategy for programmatic audience and data measurement products
• Collaborate with Sales and Marketing to create compelling sales materials that highlight product value
• Define KPIs and track performance to optimize customer experience and monetization

Required Qualifications

• 8+ years of professional experience working with cross-functional partners
• Proven ability to develop and execute go-to-market strategies
• Strong understanding of audience segmentation and performance KPIs
• Experience in structuring beta programs and tracking adoption metrics
• Skilled in converting complex measurement outputs into compelling narratives