Director of Audience Measurement

Job Summary

A company is looking for a Director, Audience and Measurement, Go-to-Market.

Key Responsibilities

• Develop and execute go-to-market strategy for programmatic audience and data measurement products
• Collaborate with Sales and Marketing to create materials that communicate product value and capabilities
• Define KPIs and adjust strategies based on data-driven insights to enhance customer experience and monetization

Required Qualifications

• 8+ years of professional experience with cross-functional partners
• Proven ability to develop and execute end-to-end go-to-market strategies
• Strong understanding of audience segmentation, activation strategies, and performance KPIs
• Experience in structuring beta programs and tracking adoption and revenue impact
• Skilled in converting complex measurement outputs into compelling narratives and presentations