Director of Audience Strategy

Job is Expired
Location: Remote
Compensation: Salary
Reviewed: Wed, May 14, 2025

Job Summary

A company is looking for a Director of Audience Strategy & Analytics.

Key Responsibilities
  • Lead CDP engagements and develop omni-channel marketing strategies and customer journeys
  • Execute and align the roadmap for CDP platforms with business objectives to drive measurable results
  • Conduct audience analyses and guide activation across various marketing partners


Required Qualifications
  • 9+ years of experience in marketing technology strategy, preferably in digital agencies or consulting
  • Experience with B2B and B2C environments and omnichannel marketing strategies
  • Familiarity with CDPs/DMPs and customer journey mapping
  • Proven experience leading cross-functional teams in a fast-paced environment
  • In-depth knowledge of the consulting process from strategy design to execution

COMPLETE JOB DESCRIPTION

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