Director of Audience Strategy

Job Summary

Responsible for designing and activating high-value audiences, the full-time Director of Audience Strategy will leverage Acxiom's data assets to create scalable, privacy-compliant audience strategies across various channels, working remotely.

Key Responsibilities

• Design and deploy audience strategies using Acxiom's data and third-party datasets for both US and global applications
• Manage model development and integrate InfoBase attributes into audience modeling frameworks
• Translate audience definitions into activation-ready segments across digital, direct mail, and email channels

Required Qualifications

• 7 to 12 years of experience in data-driven audience strategy, marketing analytics, or identity-based activation
• Deep familiarity with Acxiom data ecosystem or similar platforms
• Proven ability to build and activate audiences across programmatic and direct mail channels
• Experience with identity resolution concepts and ID frameworks
• Strong analytical skills with a focus on audience segmentation and modeling