Director of B2B Activation

Job Summary

A company is looking for a Director of B2B Activation to lead its Activation Marketing team.

Key Responsibilities

• Increase marketing-attributable patient starts and build scalable systems with repeatable playbooks
• Define data-driven strategies for marketing touchpoints to maximize patient starts from commercial referral audiences
• Lead the establishment of testing and experimentation approaches to optimize campaign effectiveness

Required Qualifications

• 10+ years of professional experience in Marketing, Growth, Product Marketing, or Business Operations focused on user activations
• Direct experience in scaling teams using AI and ML-driven automation for attribution and incrementality challenges
• Demonstrated ability to influence cross-functional teams and communicate effectively with senior stakeholders
• Proven expertise in leading teams and developing high-performing marketing talent
• Hands-on proficiency with MarTech stacks and data pipelines for marketing attribution