Director of B2B Demand Generation

Job Summary

A company is looking for a Director of B2B Demand Generation to lead efforts in capturing and converting high-quality leads for measurement and analytics solutions.

Key Responsibilities

• Define and execute a comprehensive B2B demand generation strategy aligned with business goals
• Design and implement integrated multi-channel campaigns targeting key buyer personas
• Own the Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) pipeline and collaborate with Sales leadership to optimize processes

Required Qualifications

• 12+ years of experience in B2B demand generation or growth marketing, preferably in a large data or technology company
• 3+ years of people and vendor management experience
• Proven success in developing integrated marketing campaigns that drive measurable results
• Deep expertise in marketing automation platforms and CRM systems
• Bachelor's degree in Marketing, Business, or a related field preferred; MBA or advanced degree preferred