Director of B2B Marketing

Job Summary

A company is looking for a Director of B2B Marketing to lead growth and market penetration of their digital retail solutions.

Key Responsibilities:

• Oversee positioning, packaging, and market share growth for various solutions
• Conduct market research and competitive analysis to inform strategic positioning
• Set and track key performance indicators (KPIs) to measure marketing effectiveness

Required Qualifications:

• 8+ years of B2B Marketing experience with a successful track record
• Experience in marketing digital retail solutions and platforms
• Combination of B2B and B2C marketing experience
• Strong organizational leadership skills
• Deep understanding of the digital media landscape