Director of B2B Marketing

Job Summary

A company is looking for a Director of B2B & Corporate Marketing.

Key Responsibilities

• Develop and execute B2B marketing strategies to generate qualified lender pipeline and support revenue growth
• Establish a metrics-driven marketing function to measure campaign effectiveness and report on marketing impact
• Manage corporate brand positioning, PR, and industry presence to enhance brand visibility and support pipeline generation

Required Qualifications

• 8+ years of B2B marketing experience within financial services or fintech
• Proven success in building demand generation programs that drive measurable outcomes
• Strong analytical mindset with experience in defining KPIs and measuring marketing performance
• Experience leading brand positioning and PR initiatives
• Ability to manage and develop marketing teams while collaborating with revenue organizations