Director of B2B Marketing

Job Summary

Driving B2B marketing and content strategy, the fully remote Director of B2B & Content Marketing will own the execution of marketing initiatives that enhance pipeline and market expansion while establishing the company as a thought leader in AI-powered care delivery.

Key responsibilities

• Own the development of KPI-driven marketing roadmaps aligned with Growth and Commercial strategies
• Build and manage Pair Team's content strategy across various channels to establish category authority
• Lead the creation of B2B marketing assets and sales enablement collateral to support Growth, Commercial, and Partnership teams

Required qualifications

• 6+ years of experience in demand generation, content marketing, and B2B/commercial marketing in healthcare
• Experience with Medicaid, Medicare, or government-sponsored health programs
• Proven track record of executing content programs that improve SEO rankings and organic traffic
• Strong market intelligence skills, including competitive differentiation and buyer persona development
• Proficiency with marketing and sales tech stacks, such as HubSpot and CMS platforms