Director of B2B Marketing
Job Summary
Seeking a strategic and performance-driven Director of B2B Marketing, this full-time remote position will manage B2B marketing for clients by developing integrated marketing plans, overseeing paid and organic strategies, and driving performance optimization to achieve business outcomes.
Key Responsibilities
- Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel
- Lead strategy across paid and organic B2B channels, including paid media and content marketing
- Analyze campaign performance to identify trends and optimize marketing strategies for improved engagement and ROI
Required Qualifications
- 10+ years of experience in B2B marketing with significant agency experience
- Demonstrated expertise in both paid and organic marketing strategies
- Strong understanding of B2B buyer journeys and demand generation
- Proven experience managing B2B clients and senior-level stakeholders
- Strong analytical skills to translate marketing performance into actionable business insights
Complete Job Description
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