Director of Brand

Job Summary

Leading Xe's global brand strategy, the full-time Director of Brand will manage brand positioning, integrated campaigns, and team development while ensuring consistent brand representation across multiple markets.

Key responsibilities

• Own and evolve Xe's global brand strategy, including positioning, architecture, and visual identity
• Plan and execute integrated brand awareness campaigns across various channels, ensuring alignment with local markets
• Lead and develop a team, fostering collaboration between brand and performance marketing initiatives

Required qualifications

• 8+ years of brand marketing experience with 3+ years in leadership roles, preferably in fintech or consumer tech
• Demonstrated success in repositioning established brands and leading integrated campaigns across diverse channels
• Experience managing brand consistency across multiple regions and influencing cross-functional teams
• Strong leadership skills with a track record of developing talent and delivering high-quality creative work
• Familiarity with PR strategies and building organic social media presence, including influencer programs