Director of Brand Marketing

Job Summary

Leading the enterprise strategy for brand and digital experience, the full-time remote Director of Brand Marketing will oversee brand governance, digital modernization initiatives, and the development of content strategy to enhance member experience across all platforms.

Key responsibilities

• Leads the development and governance of the enterprise-wide brand strategy, ensuring alignment with organizational goals
• Oversees the strategy and performance of digital channels, enhancing user experience and ensuring adherence to brand standards
• Guides a team focused on digital experience, brand governance, and content strategy while translating business objectives into measurable KPIs

Required qualifications

• Minimum of eight years of progressive marketing experience, including five years in a leadership role
• Demonstrated experience in brand strategy and digital marketing within a complex or regulated environment
• Bachelor's degree in Marketing, Advertising, Business, or a related field