Director of Brand Marketing

Job Summary

Leading the brand narrative and product positioning, the full-time remote Director of Brand Marketing will manage go-to-market strategies for genomic health products, ensuring clear communication of complex concepts to drive customer trust and adoption.

Key responsibilities

• Define and protect the brand identity to ensure clarity and trust across all touchpoints
• Develop compelling messaging and positioning for DNA and genomic health products
• Execute go-to-market plans for product launches across various channels, including web and social media

Required qualifications

• 8+ years of experience in brand and product marketing, preferably in consumer health or tech
• Proven track record in shaping brand strategies for science-driven companies
• Experience in launching technical products in biotech or genomics
• Strong ability to translate complex scientific concepts into accessible language
• Comfortable working in a remote, fast-paced environment