Director of Brand Marketing

Job Summary

Leading the brand marketing strategy for four distinct SaaS verticals, the full-time Director of Brand Marketing will manage brand architecture, positioning, and narrative while driving brand equity and customer acquisition in a fully remote environment.

Key Responsibilities

• Own and evolve brand positioning, messaging frameworks, and visual identities for all SaaS divisions
• Partner with Growth Marketing to create brand-led, multi-channel campaigns that enhance inbound traffic and reduce sales cycles
• Lead the development of performance-driven brand metrics and oversee conference and tradeshow strategy and execution

Required Qualifications

• Bachelor's degree in marketing, communications, business, or a related field
• 3+ years of brand marketing leadership experience
• 5+ years of progressive marketing experience in digital media, veterinary/healthcare, or B2B environments
• Demonstrated success in leading corporate marketing teams and developing integrated marketing strategies
• Strong analytical skills and proficiency with Salesforce.com and Monday.com