Director of Brand Strategy

Job Summary

A company is looking for a Director of Brand Strategy to architect and execute a visionary brand approach.

Key Responsibilities

• Define and own the end-to-end brand strategy and core positioning across all consumer touchpoints
• Lead the creation of storytelling that fosters emotional attachment and community loyalty
• Champion a community-first approach and collaborate with various teams to drive engagement

Required Qualifications

• 8+ years of brand strategy or brand marketing experience, preferably in the apparel sector
• Proven track record in scaling a brand in a high-growth, DTC environment
• Ability to balance strategic thought with hands-on execution
• Expertise in community-driven marketing and leveraging social platforms
• Demonstrated success in impactful brand storytelling and collaborations