Director of Brand Strategy

Job Summary

Driven by a passion for branding, the full-time salaried Director of Brand Strategy will develop and implement strategic initiatives for healthcare clients, focusing on market analysis, customer insights, and brand positioning, while collaborating with cross-functional teams in a remote work environment.

Key responsibilities

• Developing in-depth market, customer, and competitive analyses
• Identifying key questions and insights to inform brand strategies
• Leading strategic client engagements and mentoring team members

Required qualifications

• 5-7+ years of experience in brand strategy and planning within an advertising agency, with 2+ years in the pharmaceutical, biotech, or life sciences category
• Experience in developing brand positioning and insight-driven communications
• Strong understanding of market research and competitive analysis
• Proven ability to contribute to client engagements and new business initiatives
• Demonstrated ability to mentor or manage junior team members