Director of Brand Strategy

Job Summary

To enhance brand positioning and drive business growth, the full-time remote Director of Brand Strategy will develop and execute an integrated content and brand strategy, manage a scalable content engine, and translate complex scientific concepts into engaging narratives for target audiences.

Key Responsibilities

• Develop and maintain a differentiated brand narrative and messaging framework that communicates the company's value proposition
• Lead the creation and distribution of high-value content across multiple channels to support business development objectives
• Analyze content performance and deliver strategic recommendations to optimize engagement and lead generation

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or related field
• 10+ years of experience in content marketing, brand strategy, or corporate communications
• 5+ years of experience in life sciences, biotechnology, or related industries
• Demonstrated success in developing B2B content programs that drive lead generation
• Strong understanding of SEO, demand generation, and modern content marketing practices