Director of Brand Strategy

Job Summary

Leading the Brand Strategy Team remotely, the full-time salaried Director of Brand Strategy will drive brand-driven growth across OLLY's portfolio, develop high-performing leaders, and align strategic initiatives with business performance metrics.

Key responsibilities

• Lead and develop OLLY's Brand Strategy team to enhance brand health and business growth
• Partner with Brand Managers to create actionable growth strategies based on consumer insights and market trends
• Ensure brand strategy informs decisions across various functions, aligning organizational priorities for growth

Required qualifications

• 14+ years of experience in brand management, strategy, or growth leadership, preferably in e-commerce and media
• Strong analytical and financial acumen with a proven track record of developing talent and influencing senior leaders
• Experience in cross-functional collaboration across Marketing, Sales, Finance, and Operations
• Ability to connect consumer insights and brand health to inform business decisions and growth strategies
• Demonstrated success in leading high-performing teams and managing complex, cross-functional initiatives