Director of Brand Strategy

Job Summary

To drive brand growth and market positioning, the full-time salaried Director of Brand Strategy will define the K12 Individual portfolio's brand architecture, develop compelling storytelling and content strategies, and lead go-to-market initiatives, while managing a high-performing team in a flexible work environment.

Key Responsibilities

• Own the brand architecture, messaging frameworks, and value propositions for the K12 Individual business
• Develop and implement storytelling and content strategies that enhance brand visibility and engagement
• Lead the go-to-market strategy for new programs and initiatives, ensuring consistent messaging across all channels

Required Qualifications

• 8-12 years of experience in brand and go-to-market strategy for consumer businesses
• Proven success in building and evolving brands in digitally driven B2C environments
• Exceptional storytelling skills with the ability to translate customer insights into impactful narratives
• Experience leading multidisciplinary teams across brand strategy, creative, and marketing communications
• Familiarity with brand measurement, web analytics, and social analytics