Director of Channel Marketing

Job Summary

Seeking a digital-first marketing leader, the full-time Director of Channel, Alliance, & ABM Marketing will build and execute targeted go-to-market strategies for strategic partner accounts, focusing on account-based marketing, partner marketing, and digital demand creation in a remote role based in the USA on Eastern Standard Time.

Key Responsibilities

• Develop and implement an account-based marketing strategy targeting key channel accounts
• Create tailored messaging and campaigns for strategic partners and enterprise stakeholders
• Collaborate with sales and leadership to enhance partner engagement and drive revenue growth

Required Qualifications

• 10+ years of B2B technology marketing experience, particularly in marketing computing hardware and services
• Proven experience executing ABM campaigns for strategic accounts
• Expertise in channel, partner, and alliance marketing within technology ecosystems
• Strong understanding of digital demand generation and marketing automation tools
• Demonstrated ability to create executive-level messaging for complex B2B technology services