Director of Clinician Marketing

Job Summary

To support a growing team, the full-time remote Director of Clinician Marketing will lead clinician-facing marketing efforts, focusing on demand generation, employer branding, and serving as a liaison across various departments to enhance clinician recruitment and engagement.

Key responsibilities

• Drive end-to-end planning and execution of recruitment marketing campaigns targeting clinicians, from awareness to application
• Own demand generation strategies across multiple channels, collaborating closely with Talent Acquisition to meet hiring goals
• Manage external agencies and cross-functional teams to optimize the candidate journey and integrate clinician-focused marketing initiatives

Required qualifications

• 10+ years of product or consumer marketing experience, with a focus on business-critical launches and go-to-market initiatives
• Experience marketing to healthcare providers or clinician audiences is strongly preferred
• Demonstrated ability to leverage AI tools for audience insights and content production
• Strong analytical skills to synthesize data for strategic marketing improvements
• Bachelor's degree required; Master's degree preferred