Director of Consumer Insights

Job Summary

Leading the consumer insights function, the remote Director of Consumer Insights will define strategic initiatives, oversee brand and growth insights, and ensure data-driven understanding informs product and marketing strategies across the organization.

Key responsibilities

• Lead the Consumer Insights function and establish best-in-class research standards
• Oversee UX/UI research to enhance consumer experiences and drive product improvements
• Provide strategic oversight for New Product Development research initiatives

Required qualifications

• 10+ years of experience in consumer insights, UX research, or market research
• Proven experience in building and evolving insights functions that influence strategic decisions
• Deep expertise in qualitative and quantitative research methodologies
• Strong business acumen with the ability to connect consumer insights to organizational priorities
• Experience in high-growth environments, preferably in DTC, wellness, or consumer products