Director of Consumer Insights

Job Summary

To support seasonal and occasion-based growth initiatives, the full-time Director of Consumer Insights will lead the translation of consumer, market, and retail signals into actionable strategies, working remotely within the US with occasional travel to Hershey, PA.

Key responsibilities

• Lead consumer strategy for seasonal and occasion-based growth by translating trends into enterprise-level recommendations
• Identify new category and demand spaces, pushing beyond traditional insights to define emerging consumer behaviors
• Deliver forward-looking seasonal insights that guide business actions and strategic choices

Required qualifications

• Bachelor's degree required; MBA or advanced degree preferred in relevant fields
• 10+ years of experience in consumer insights, strategy, or related disciplines
• Proven ability to synthesize consumer and market signals into growth strategies
• Experience leading complex strategic initiatives requiring cross-functional alignment
• Strong executive presence and storytelling skills for communicating insights effectively