Director of Consumer Insights
Job Summary
Leading the research and insights function, the full-time salaried Director of Consumer Insights will drive thought leadership initiatives, develop custom research and insights, and enable revenue growth through data-backed narratives in a remote environment.
Key responsibilities
- Own and execute the thought leadership roadmap, developing custom research and insights initiatives to strengthen market position
- Identify emerging consumer and cultural trends, translating them into actionable narratives for sales opportunities
- Enable the revenue team by creating data-backed rationales for RFP responses and sales pitches that highlight audience fit
Required qualifications
- 8-10+ years of experience in consumer insights, audience research, or sales research, preferably in media or publishing
- Proven experience in developing thought leadership programs and client-facing insights initiatives
- Expertise with syndicated research tools and audience measurement platforms (e.g., Nielsen, DISQO)
- Strong storytelling skills with the ability to translate complex data into compelling narratives
- Bachelor's degree or equivalent experience
Complete Job Description
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