Director of Consumer Marketing

Job Summary

A company is looking for a Director, Consumer Marketing.

Key Responsibilities

• Build and deliver marketing content and resources to empower sales and partner teams
• Lead go-to-market planning for consumer products, including campaign strategy and creative execution
• Ensure alignment of marketing initiatives with brand architecture and customer experience

Required Qualifications

• 8-12+ years of experience in integrated marketing, product marketing, or consumer marketing
• Proven ability to execute go-to-market strategies for consumer products
• Strong background in positioning, messaging, and channel strategy
• Experience in developing creative briefs and managing execution with teams and agencies
• Ability to synthesize market insights and customer needs into marketing programs