Director of Consumer Marketing

Job Summary

Leading the strategic development of consumer marketing initiatives, the remote Director of Consumer Marketing will manage a high-performing team to expand the eCommerce business and drive measurable growth through comprehensive digital marketing strategies.

Key responsibilities

• Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals
• Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media
• Design and execute full-funnel campaigns to drive customer acquisition and engagement

Required qualifications

• 10+ years of experience in eCommerce and digital marketing
• Bachelor's degree in Marketing, Communication, or a related field
• Proficiency in marketing automation and campaign execution
• Experience managing agencies and optimizing paid media
• Data-driven with a strong understanding of key performance metrics