Director of Consumer PR

Job Summary

A company is looking for a Director, Consumer PR.

Key Responsibilities

• Lead the development of a forward-thinking PR strategy focused on conversation creation and cultural relevance
• Serve as the primary creative and strategic driver for PR, originating big ideas and defining narratives
• Collaborate with cross-functional teams to identify and unlock PR-worthy moments from existing initiatives

Required Qualifications

• 12+ years of public relations experience, preferably in beauty, wellness, health, or culturally driven consumer brands
• Proven ability to originate and lead big ideas, not just execute briefs
• Strong understanding of modern PR and the intersection of earned media, social, creators, and culture
• Experience managing and pushing agencies to deliver elevated, strategic work
• Deep curiosity about culture, trends, and conversation drivers today