Director of Content

Job Summary

A company is looking for a Director of Content in the Health & Wellness sector.

Key Responsibilities

• Own messaging strategy and brand voice across all customer touchpoints
• Lead and build a team of copywriters for various marketing functions
• Develop and optimize copy for multiple channels, ensuring FTC compliance

Required Qualifications

• 7+ years of copywriting experience, with at least 3 years in a leadership role
• Proven track record in direct response and performance marketing, preferably in health or wellness
• Experience managing and developing copywriting teams
• Data-driven mindset with experience in copy testing and analytics
• Familiarity with FTC compliance requirements for health and supplement marketing