Director of Content

Job Summary

Owning the content strategy and execution, the full-time remote Director of Content will manage a comprehensive content program including case studies, white papers, and social media, while collaborating with various teams to enhance SafelyYou's brand presence and effectiveness in the senior care sector.

Key Responsibilities:

• Drive the content calendar and produce a wide range of content assets aligned with business priorities
• Oversee and manage freelancers and agencies to ensure quality and adherence to brand standards
• Implement SEO strategies and monitor content performance to optimize lead generation and engagement

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field with 8+ years of content marketing experience
• Proven track record in executing a full content program from strategy to production
• Deep expertise in SEO, including keyword research and on-page optimization
• Experience managing outside contributors and ensuring quality control of content
• Strong analytical skills with hands-on experience in Google Analytics or similar tools