Director of Content Marketing

Job Summary

Driving content strategy and community engagement, the full-time salaried Senior Director of Content, Social, and Creator Marketing will oversee editorial, social, creator and influencer marketing, as well as branded content and podcasts, while building and leading a multi-format content team in a remote-first environment.

Key Responsibilities

• Own and enhance Babylist's editorial and branded content, social presence, and community programs
• Build and scale the affiliate creator and influencer program, managing recruitment and content frameworks
• Lead a team focused on executing high-frequency, high-performing social-native video content while ensuring editorial integrity

Required Qualifications

• Proven experience building creator or influencer programs from the ground up
• Strong understanding of social-native video and its specificities across different platforms
• Experience leading editorial and commercial content while maintaining editorial trust
• Ability to run a multi-format content team across written, video, audio, and social formats
• Outcome-driven mindset with experience in establishing performance metrics and frameworks