Director of Content Strategy

Job Summary

A company is looking for a Director of Content Strategy.

Key Responsibilities

• Develop and execute a comprehensive content strategy for the SMB customer journey
• Lead go-to-market messaging efforts to engage SMBs in B2B and B2C environments
• Create and oversee various content forms, including website copy, email campaigns, and case studies

Required Qualifications

• Bachelor's degree in marketing, communications, business, or equivalent experience
• Minimum of five years of experience in a senior content or marketing role
• Demonstrated experience marketing to SMBs within the U.S
• Proven ability to craft engaging content that supports lead generation and customer loyalty
• Experience with SaaS platforms and familiarity with CMS and SEO principles